To calculate your list growth rate accurately, you must also take into account the number of unsubscribes. This refers to the rate at which you gain new subscribers to your email list. The 7 Most Important Email Marketing Metrics Thus, you’re able to make tweaks and improvements where necessary or test new strategies to see if they help you reach your goals more effectively. You can see more precisely what’s working and what isn’t in relation to your goals. These are sets of data pertaining to particular aspects of your email marketing performance such as the rate at which people subscribe or the number of recipients who convert.Īnalytics allows you to take a deep dive into the performance of an email campaign. In particular, you want to track important metrics. You do this to gather useful insights that you can apply to improve performance. But bear in mind there are other metrics you should track too if you want to fully optimize your email marketing campaigns and improve performance.ħ Email Marketing Metrics You Need to TrackĮmail marketing analytics is the process of collecting and examining data on your email marketing performance. This is what you can do for your email campaigns if you utilize email marketing analytics effectively.Īspects such as your open and click rates are vital. And that’s a massive waste of time, resources, and budget.įifty-three percent of companies around the world use data and analytics to drive strategy and change.

Why do we heart data so much? Well, without analytics you just have guesswork. We’d probably write romantic love songs to data if we had the time.

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